Got brief will travel.

Sitting staring at a blank screen has a sort of soul destroying edge to it. It's as if I'm being indicted for nothing. No that sounds weird but an empty screen can raise concern in anybody's mind.

That's out of the way with now. It's no longer empty. Not publishable but no longer staring back at me. This diary of sorts is about me embarking on a journey complete with a brief. Where it and I will end up is anyones guess but I've set sail.

The brief is incomplete, open ended and inconclusive. That's where I fit in. Find a conclusive solution. Build an entry for the Street Pole Ads Cannes award from a single word : Sustainability.

Alright, there's more to it but that is the kernel if you like. Maybe I should go open source and sort of open it wiki like to all and any contributors. That would be a complete woos out though, and besides I want to go to Cannes.

The entire brief is how to achieve sustainability in a rural village in the old Transkei. A village sustaining itself off the land and any income that can be made from cash crops.

Great idea but how do I get it across on 3 maybe 5 poles?

Minmally of course. Minimalism. I've always been fond of brevity, lugging a nickname like brevitous around for quite some time took a lot chutzpah and massive amounts of humour.

Sustainability, sustain-ability, sustained-ability, sustaining-ability ...
Can't see where that's going except a bozo statement of the obvious although maybe the key is to take the collective ability in the village and get it all pointing in the right direction, a slight nudge forwards and then it simply needs sustained inertia.

Simple really, isn't it? But how to get that across on these infernally small boards. Bearing in mind that motorists and other passersby will vote for the best pole stretch and most people don't appreciate anything whether funny or serious that takes them longer than a nano second to figure out.

Good, I've got it. Keep it simple like instant gratification so that the message is sustainably passed on in bars, cars, offices, impromptu meetings, protest marches and maybe even idle pillow talk.

Now that the theoretical framework is in place I can blog and get on with the real work.

Chat later.