With all respects to Bob for paraphrasing some brilliant lyrics I'm at a deadend with my attempts to become even a little creative about this street pole ads Cannes comp. In fact my mind is caught in a sustainable loop going round and round circuitously with the idea of creating a sustainable ad campaign about building a sustainable village community in the wild heart of the old Transkei.
Some will deride me for writing about creativity rather than actually getting creative but they would be missing the point. I'm trying to get inside the creative curve, impulse, tunnel, router or just the wave that could carry me further.
If I'm lucky I could get to survive the ride and write about it. Difficult to say exactly where I'm at now on the creative journey to winning that trip to Cannes but what's important, in fact crucial, is that I don't need to submit my entry yet.
There's piles of crumpled paper and useless saved files on the drive that will only excite the life form that eventually arrive on earth millenia from now for extended forensic examination and maybe some answers. Pity I won't be around ...
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