Wednesday, June 11, 2008

Machines rock and cogito ergo sum in the minority with deo.

Popular Mechanics June 2008 has an article entitled, 'Love + SEX with ROBOTS'. The capitals are intended as the piece explores some possible futures involving different levels of intimacy between humans and machines.

"Assume for a moment that instead of a newly found human lover being at the other end of an Internet link with their own haptic interface, engaging with you in whatever sexual activities your respective hearts desire, there is instead a robot, a sexual robot programmed with the knowledge of countless experienced lovers and all of the world's sex manuals.

"Would you know the difference?"

That is the bottom line and in two thousand years from now people or life forms might look back and smile at our reticence in engaging with this kind of "intimacy" but it doesn't solve our confusion right now.

The mag also features a stunningly inane and almost banal ad for BRUT deoderant.

There is a hand grasping a gearstick that has BRUT logos on the silver rim around the stick. The punchline in the bottom right corner cleverly placed next to a picture of a can of BRUT read, "The essence of man".

Is this kind of marketing really sustainable or do users wise up, upgrade and have to be replaced by gullible teenagers?

A stereotyped approach to targeting a market and also lazy in the extreme. Doesn't say much for BRUT users, but then deoderants do label their users egotistically don't they.

Cogito ergo sum.

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